Client +
The National Flood Insurance Program (NFIP)
A program of The Federal Emergency Management Association (FEMA) which is now run under the umbrella of The Department of Homeland Security

Situation +
Lots of people own homes and business that fall victim to flooding. Very few people are aware that floods are not covered by homeowner's insurance. J. Walter Thompson had a five year contract to improve this situation. We developed an integrated campaign including both traditional and new media to educate and facilitate increased protection against the financial impact of flooding.

Link +
floodsmart.gov