Client +
OneGoal

Situation +
An organization sponsored by industry heavies like Nike Bauer and Reebok to help promote youth hockey in both the United States and Canada. This site is designed to be viewed by young children in the company of a parent so copy is short and there are fun things to do like watch videos and download posters.

Result +
The response to the site and television spots from parents, rink owners and others has been terrific and the hockey's downward trend has reversed.

Link +
onegoal.com