Client +
Play It Again Sports (Winmark Corporation)

Situation +
Play It Again Sports has a unique role in the sporting goods market but its web site did not position it well against the competition.

Result +
My proposed design intended to draw out the visceral emotions that course through the veins of all athletes by using a large collection of intense sports photographs that seem to burst the bonds of the browser frame. Sadly, while they loved the design the client was not prepared to embark on the adventure of building it with us.