When Microsoft introduced its surface tablet and phone it needed to build a collection of apps to make the platform more compelling. Partnering with Cinemark theaters we designed a touch-based app using Microsoft’s Metro Design system. The design including daylight and low light versions, and the ability to purchase and display tickets on device.
We came up with schemes that would allow advertising and incentives to be mixed in with the film titles when browsing. Theaters can be located and loyalty points managed in app.
- Creative Direction / Todd Zerger
- Design / Todd Zerger + Melissa Lahn
- UX Design / Amy Lehan