To help Intel improve the user experience of career candidates and Intel’s own ability to clearly manage that experience we recommended updates to and a seamless transition between the two existing structures: the jobs.intel.com platform and Careers at Intel section of the corporate website.
While this happened in conjunction with a project to redesign of the site’s global header navigation, our stakeholders were focused on their responsibility for the full careers experience. I created a site map and information architecture, and couched our recommended changes in a conceptual model that helped convince the Intel team to embrace the paradigm shift and equipped them to carry those recommendations forward through future updates.
- User Experience Direction / Mark Sloan
- Strategist / Brian Kennedy
- CD-Information Architect / Todd Zerger
Persona-driven conceptual model
Using persona mindsets we were able to ensure that empathy was at the center of an updated experience that would guide candidates on a path to success.
Previous platform dependent structure
Splitting the experience across two platforms, owned by different teams had led to a sitemap that looked simple but created a disjointed and frustrating experience that confused candidates.
Sitemap realigned to mindsets
The revised sitemap looks a bit more complicated but represents paths to success that are much more straightforward and in line with common user mindsets. An additional site map proposed new pages and content that would drive additional simplification and clarity in the future.
Old user flow
Flows determined by accrued technology decisions led to flows that start with obscure navigation leading to loops, dead ends and impediments. Slide the toggle to the left to see full flow.
New user flow
Flows based key user objectives helped to demonstrate the potential for simplification and opportunities for additional valuable content. Slide the toggle to the right to see full flow.
Competitive landscape audit
Careful observation of the competitive landscape provided insight into what candidates are experiencing elsewhere. Whether to adhere to a norm, pluck the best of the best, or raise the bar to create a new standard becomes the first data-driven design decision.