The Center for Changing Landscapes leverages the talent and resources of the University of Minnesota to provide research, conservation evaluation and design to communities and organizations. They needed a more polished identity with which to brand their deliverables and support their fundraising efforts. In my search for a design that would provide a unique stamp on documents and serve as a meaningful and conversation starter, I explored several angles. In the end what resonated was three nested and interacting rings representing the air/water, vegetation and earth.