In 2009 Headwaters Design Group was a budding landscape architecture and prairie restoration business named for the headwaters of the Mississippi River where the founders first met. This logo represents layers of rock and the upwelling of water that is such an important feature of the midwest landscape. The letters are formed by a repetition of two simple forms. The assembly pays homage to hydrology through the layering of sedimentary rock that filters and feeds water to the Mississippi River.