Krista Shold Robins is the creative force behind KSR Creative. Krista specializes in presentation concepting, organization, writing, and slide production. The KSR Creative identity system is intended to be as energetic as its founder, while representing the order KSR Creative brings to what can often be a chaotic process of taking a presentation from business need to business victory. The KSR Creative brand is colorful, spirited, proactive, and energetically leans in.

To compliment the energetic color palette the logo itself uses modified letter forms that, while composed, suggest forward leaning energy and creativity. There is also a version that overlays any one of a number of “scribbles” intended to amplify the sense of chaotic energy that often drives business initiatives. While the 16×9 ratio card superimposes order. Here’s a glimpse at the process from sketches to a few sample brand book pages.

Learn more on ksr-creative.com