Luma was conceived as a personalized TV guide for your iPad powered by both algorithms and crowd sourced expertise to improve personalization. Back in 2013 a good friend of mine (the very talented Jason Craig aka JC_Lovely) was the creative director in charge of building Luma’s brand to help it stand out in and supplement a marketplace that included both upstarts and big players like Netflix, Apple and Amazon. I was delighted to be able to contribute a litany of designs to help supercharge the process.