After the French media holding company Publicis Groupe acquired Sapient Nitro (and zigged zagged through a brief SapientRazorfish stage) I put together a team in the Minneapolis office to contribute to the internally crowd sourced rebranding effort.

It was a fun creative sprint and the team came up with some terrific ideas. This is one of the one’s I designed while exploring my interest in interweaving the P and S into a möbius strip of infinite possibilities. Infinity symbols have been done to death but it was still fun to play with an attempt to keep it flat, put a contemporary spin on the geometry and still get the letter forms to read. We were referring to ourselves as “P dot S” for short at the time.